At the _____ stage of the creative process, the creative team attempts to find the best creative approach or execution style before moving ahead with the campaign themes and going into actual production of the ad.
A)incubation
B)dramatization
C)verification
D)preparation
E)Digestion

Question

Quizplus · Accepted Answer

The verification stage involves evaluating and refining ideas to find the best creative approach or execution style before finalizing the campaign themes and proceeding to production.

At the _____ Stage of the Creative Process, the Creative