An approach to finding a major selling idea that uses consumer benefits as a foundation, with an emphasis on presenting these benefits in a theatrical way is the _____ approach.
A)card stacking
B)buzz
C)inherent drama
D)testimonial
E)bait-and-switch

Question

Quizplus · Accepted Answer

The inherent drama approach focuses on identifying consumer benefits and presenting them in a theatrical and compelling way. This approach aims to create an emotional connection with the audience and make the product or service stand out.

An Approach to Finding a Major Selling Idea That Uses