John O'Toole describes the _____ as "that flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."
A)ad paradox
B)epiphany
C)heuristic
D)big idea
E)mnemonic

Question

Quizplus · Accepted Answer

The term "Big Idea" describes the flash of insight that synthesizes strategy, product benefits, consumer desires, and creativity in a fresh and involving way, according to John O'Toole.

John O'Toole Describes the _____ as "That Flash of Insight