Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee shops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":
A)are impossible to develop as they are not applicable to retail chains.
B)are only needed in advertising for consumer services.
C)are typically not the bases for effective advertising campaigns.
D)are only effective in business-to-business advertising.
E)could become the bases of creative and successful advertising campaigns.

Question

Quizplus · Accepted Answer

"Big ideas" can be the foundation of successful advertising campaigns, regardless of the industry or type of product/service being sold. Leslie's task is to develop a creative and unique concept that will capture the attention of potential customers and differentiate the coffee shop chain from its competitors. A strong and memorable idea can be the key to generating brand recognition and driving sales.

Leslie Works for a Local Ad Agency as an Intern