Jack Trout and Al Ries originally described _____ as the image consumers had of the brand in relation to competing brands in the product or service category.
A)brandjacking
B)gladvertising
C)channel stuffing
D)pricing
E)Positioning

Question

Quizplus · Accepted Answer

Jack Trout and Al Ries originally described "Positioning" as the image consumers had of the brand in relation to competing brands in the product or service category.

Jack Trout and Al Ries Originally Described _____ as the Image