When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used?
A)bait-and-switch advertising
B)image advertising
C)guerilla advertising
D)visual merchandizing
E)refutational appeal

Question

Quizplus · Accepted Answer

The described approach is known as image advertising, which seeks to create a strong and memorable image or concept around a product or brand in the consumer's mind. This is achieved through the use of symbolism and psychological associations rather than selling specific product features or benefits.

When an Advertiser Uses an Ad That Emphasizes Psychological Associations