When BMW communicates that its car is "the ultimate driving machine," which transcends and helps differentiate its entire product line, it is using the concept of _________________ as a basis for advertising strategy.
A)positioning
B)inherent drama
C)image
D)sustainable competitive advantage
E)unique selling proposition

Question

Quizplus · Accepted Answer

BMW's slogan "the ultimate driving machine" is a positioning statement that helps differentiate their product line from other car manufacturers.

When BMW Communicates That Its Car Is "The Ultimate Driving