To be effective, marketing objectives need to be
A)realistic and attainable.
B)erudite and challenging.
C)philosophical and fungible.
D)unquantifiable.
E)elaborate.

Question

Quizplus · Accepted Answer

Marketing objectives that are not realistic and attainable are not achievable and will only lead to frustration and disappointment. Therefore, it is essential to set practical goals that can be accomplished within a specific period.

To Be Effective, Marketing Objectives Need to Be