Which of the following source characteristics is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A)expertise
B)trustworthiness
C)physical attractiveness
D)compliance
E)internalization

Question

Quizplus · Accepted Answer

When a celebrity endorses too many products and is seen too often by consumers, their trustworthiness as a source is likely to suffer. This is because consumers may perceive the celebrity's endorsements as insincere or driven purely by financial gain, rather than a genuine belief in the products they endorse. Their expertise, physical attractiveness, compliance, and internalization may not necessarily be affected by the frequency of their endorsements.

Which of the Following Source Characteristics Is Likely to Suffer