Cirrus Shoes received negative publicity when the company's brand ambassador was convicted of sexual assault.The company was forced to rescind their association with entertainer Adrian Richardson due to the negative impact on its image.This scenario is an example of
A)overexposure.
B)risk to the advertiser.
C)celebrity popularity.
D)overshadowing the product.
E)consumer-celebrity merging.

Question

Quizplus · Accepted Answer

The negative publicity and association with a convicted criminal posed a risk to the advertiser (Cirrus Shoes) and had a negative impact on its image.

Cirrus Shoes Received Negative Publicity When the Company's Brand Ambassador