Which of the following statements is true of the use of humor in ad campaigns and commercials?
A)Humorous commercials are always perceived as entertaining.
B)Humorous commercials distract a receiver from counterarguing against an advertiser's message.
C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
D)Humor is not used in print ads but is only presented through radio and TV commercials.
E)High-involvement products are better suited for advertising humor than low-involvement products.

Question

Quizplus · Accepted Answer

Humorous commercials can distract the receiver from counterarguing against the advertiser's message, as they are more focused on the entertainment value of the ad than the product being advertised. However, this can also lead to lower recall and persuasion if the humor overshadows the product's message.

Which of the Following Statements Is True of the Use