Which of the following factors contribute the most to the problem of clutter in television advertising?
A) the use of celebrities in ads
B) the use of emotional appeals
C) the trend toward shorter commercials
D) the increase in zapping or channel hopping
E) the use of fear appeals
Correct Answer:
Verified
Q112: Information from ads presented in broadcast media
Q119: The tendency of a television or radio
Q121: An advertiser whose message is placed in
Q122: All nonprogram material that appears in a
Q127: Which of the following media should be
Q127: Companies are willing to pay premium rates
Q129: A magazine titled Utopia: Holiday Digest would
Q130: A study by Andrew Aylesworth and Scott
Q133: During the live television broadcast of a
Q137: Which of the following statements is true
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents