Before Josephine expands her business into international markets, she has to understand the impact of ____________ on consumer behavior because each country has traditions, customs, and values that may impact the market's response to her marketing program.

Question

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Culture refers to unique traditions, customs, and values that are shared by a group of people. It plays a significant role in shaping consumer behavior, and therefore, understanding the impact of culture on consumer behavior is crucial while expanding a business into international markets. Social class, life cycle, perception, and social identity could also impact consumer behavior, but they are not specific to different countries' cultures.

Before Josephine Expands Her Business into International Markets, She Has