When Andy targets a new line of make-up to African Americans, he is targeting a(n) ____________________ within the larger cultural mainstream.

Question

Quizplus · Accepted Answer

A subculture is a smaller group within the larger cultural mainstream that shares common interests, values, and behaviors. By targeting a new line of make-up to African Americans, Andy is focusing on a specific subculture within the larger market.

When Andy Targets a New Line of Make-Up to African