The creative services department of an agency analyzes, selects, and contracts for space or time in the media that will be used to deliver the client's advertising message.

Question

Quizplus · Accepted Answer

The creative services department is responsible for developing and producing the advertising content, not for media buying or planning. The task of analyzing, selecting, and contracting for media space or time is typically handled by the media planning or media buying department within an agency.

The Creative Services Department of an Agency Analyzes, Selects, and Contracts