While many people both inside and outside the organization have some input into the advertising and promotion process, direct responsibility for administering the program must be assumed by someone within the firm.

Question

Quizplus · Accepted Answer

This statement is true, as ultimately someone within the firm must take direct responsibility for administering the advertising and promotion program. While others may provide input and guidance, it is important to have a clear leader who is accountable for the success of the program.

While Many People Both Inside and Outside the Organization Have