Media buying services have been experiencing strong growth in recent years as clients seek alternatives to full-service agency relationships.
Correct Answer:
Verified
Q7: In-house agencies are preferred by some companies
Q8: Digital/interactive agencies and public relations firms are
Q9: Account planners work with the client as
Q10: According to marketing executives, the biggest obstacle
Q11: While the advertising department develops the promotional
Q13: While many people both inside and outside
Q14: The role of account representatives is likely
Q15: An agency with integrated marketing capabilities can
Q16: A decentralized organizational system is often used
Q17: A cost-plus system requires that the agency
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