The role of account representatives is likely to disappear as agencies and their clients are beginning to liaise directly with each other.
Correct Answer:
Verified
Q9: Account planners work with the client as
Q10: According to marketing executives, the biggest obstacle
Q11: While the advertising department develops the promotional
Q12: Media buying services have been experiencing strong
Q13: While many people both inside and outside
Q15: An agency with integrated marketing capabilities can
Q16: A decentralized organizational system is often used
Q17: A cost-plus system requires that the agency
Q18: From the perspective of the promotional planner,
Q19: A disadvantage of the decentralized system is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents