Account planners work with the client as well as other agency personnel including the account executives and media specialists.
Correct Answer:
Verified
Q4: The layout of a print ad is
Q5: The agency evaluation is often done on
Q6: A typical direct-response agency does not include
Q7: In-house agencies are preferred by some companies
Q8: Digital/interactive agencies and public relations firms are
Q10: According to marketing executives, the biggest obstacle
Q11: While the advertising department develops the promotional
Q12: Media buying services have been experiencing strong
Q13: While many people both inside and outside
Q14: The role of account representatives is likely
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