A decentralized organizational system is often used when companies do not have many different divisions, product or service lines, or brands to advertise.
Correct Answer:
Verified
Q11: While the advertising department develops the promotional
Q12: Media buying services have been experiencing strong
Q13: While many people both inside and outside
Q14: The role of account representatives is likely
Q15: An agency with integrated marketing capabilities can
Q17: A cost-plus system requires that the agency
Q18: From the perspective of the promotional planner,
Q19: A disadvantage of the decentralized system is
Q20: Superagencies were formed when large advertising organizations
Q21: Which of the following is true of
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