Proponents of the commission system argue that the system is more flexible than it appears as agencies often perform other services for large clients at no extra charge.
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Verified
Q4: The layout of a print ad is
Q7: In-house agencies are preferred by some companies
Q10: Account planners work with the client as
Q13: The primary function of promotional planners is
Q14: Retail giant Target has an internal creative
Q14: The role of account representatives is likely
Q16: A decentralized organizational system is often used
Q17: A cost-plus system requires that the agency
Q18: Superagencies were formed when large advertising organizations
Q20: Programmatic buying has declined in recent years.
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