A situational analysis
A)does not include an assessment of a company's product lines.
B)usually starts with a positioning strategy.
C)does not include an assessment of the conditions facing the company.
D)typically involves creating branding strategies.
E)includes an assessment of a company's individual brands.

Question

Quizplus · Accepted Answer

A situational analysis includes an assessment of various factors that can affect the company's overall performance, including the conditions facing the company, market trends, customer behavior, and other relevant factors. It also evaluates the company's individual brands and their performance in the market. Therefore, the best choice is E - it includes an assessment of a company's individual brands. Choices A, B, C, and D are incorrect because they do not accurately describe the purpose or scope of a situational analysis.

A Situational Analysis