___________________ can be achieved through advertising that creates and maintains product differentiation and brand equity, as with the long-running advertising campaign for Michelin tires, which stressed security and performance.
A)Market aggregation
B)Marketing assimilation
C)Brand extensions
D)Competitive advantage
E)Market disintermediation

Question

Quizplus · Accepted Answer

Competitive advantage is the ability of a company to outperform its competitors due to factors such as quality, price, or innovation. Advertising, especially if it focuses on creating and maintaining product differentiation and brand equity, can help a company achieve a competitive advantage. The example of Michelin tires' advertising campaign highlights the importance of emphasizing specific benefits of a product to create a distinct and desirable brand image.

___________________ Can Be Achieved Through Advertising That Creates and Maintains