_____ segmentation divides consumers into groups according to their usage, loyalties, or buying responses to a product.
A)Benefit
B)Geographic
C)Demographic
D)Behavioristic
E)Psychographic

Question

Quizplus · Accepted Answer

Behavioristic segmentation focuses on the behavioral aspects of the consumer such as their usage patterns, loyalties, and buying responses. Benefit segmentation is based on the specific benefits that consumers seek from a product, geographic segmentation divides consumers by location, demographic segmentation by characteristics such as age, gender, and income, and psychographic segmentation by their lifestyles, values, and personalities.

_____ Segmentation Divides Consumers into Groups According to Their Usage