Pluto Inc., a car manufacturer, makes high-end, expensive sports cars. The company targets people who live life on the fast lane and are generally considered to have flashy personalities. In this scenario, Pluto is using _____ segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation is the process of dividing the market into groups based on personality traits, values, attitudes, interests, and lifestyles. In this scenario, Pluto Inc. is targeting people with flashy personalities, which falls under psychographic segmentation. The other options, such as benefit segmentation, socioeconomic segmentation, undifferentiated segmentation, and demographic segmentation, may not accurately describe the type of market segmentation used by Pluto Inc.

Pluto Inc, a Car Manufacturer, Makes High-End, Expensive Sports Cars