Momentum, a brand of sports cars, launched an advertising campaign with a tagline that states "Our cars outperform most cars on the road even before you step on the accelerator." In this scenario, the company is using _____ segmentation.

Question

Quizplus · Accepted Answer

The tagline used by Momentum implies that the brand is targeting consumers who value high performance and speed in their cars. This is an example of benefit segmentation, where the company is focusing on the specific benefits that their product offers to consumers.

Momentum, a Brand of Sports Cars, Launched an Advertising Campaign