_____ segmentation is the grouping of customers on the basis of attributes sought in a product.
A)Benefit
B)Geographic
C)Socioeconomic
D)Demographic
E)Lifestyle

Question

Quizplus · Accepted Answer

Benefit segmentation is the grouping of customers based on the benefits they seek in a product. This type of segmentation is particularly useful for companies that offer products with multiple benefits, such as a car that is marketed for its safety features, fuel efficiency, and luxury features. Benefit segmentation allows companies to tailor their marketing messages to specific groups of customers based on the benefits they value most.

_____ Segmentation Is the Grouping of Customers on the Basis