The fact that some consumers want flavored bottled water and others want it with added minerals provides an opportunity for _____ segmentation.
A)socioeconomic
B)benefit
C)geographic
D)psychographic
E)demographic

Question

Quizplus · Accepted Answer

Benefit segmentation considers the benefits that consumers desire from a product or service. In this case, the different desires for flavored or mineral water indicate a benefit segmentation opportunity. The other segmentation options (socioeconomic, geographic, psychographic, and demographic) do not directly address this difference in desired product benefits.

The Fact That Some Consumers Want Flavored Bottled Water and Others