With _____, advertising expenditures and promotional efforts are directed toward the ultimate consumer.
A)promotional pull strategies
B)promotional push strategies
C)trade advertising
D)market harvesting strategies
E)B2B advertising

Question

Quizplus · Accepted Answer

Promotional pull strategies are designed to create demand among end consumers through advertising and promotional activities. The goal is to encourage the consumer to request or "pull" the product through the supply chain, which then prompts the retailer to order more from the manufacturer. This approach is often used for consumer goods or products that have a strong brand image.

With _____, Advertising Expenditures and Promotional Efforts Are Directed Toward