Which of the following best defines branding?
A)It involves creating new product lines within a company in order to expand and develop the company's product portfolio.
B)It includes making use of more than one marketing channel to reach a huge number of customers and to cover a large geographical area.
C)It primarily involves marketing through a mobile device which assists the customers with personalized information.
D)It features building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer.
E)It involves hiring commercial market research agents to conduct a thorough market research before entering a market with unique products.

Question

Quizplus · Accepted Answer

Branding is the process of creating and maintaining a positive image and identity of a company and its products or services in the minds of the consumers. It involves various strategies such as creating a unique logo, tagline, packaging, and advertising to differentiate the brand from its competitors and create a strong brand personality. The ultimate goal of branding is to create customer loyalty and increase brand equity.

Which of the Following Best Defines Branding