Which of the following is true about packaging?
A)The package cannot be used as a branding tool.
B)The package lacks in offering benefits like economy and storage.
C)The package is what the consumer must give up to purchase a product.
D)The package is often the consumer's first exposure to the product.
E)The package must not divulge information relating to its contents.

Question

Quizplus · Accepted Answer

The package is often the consumer's first exposure to the product. Packaging is an important aspect of marketing as it can attract potential customers and create a memorable brand image. The package is often the first thing a consumer sees and interacts with, so it plays a crucial role in shaping their perception of the product.

Which of the Following Is True About Packaging