Which of the following is true of repositioning?
A)It occurs only in companies that enjoy a monopolistic market structure.
B)It usually occurs due to a boom in the company's sales.
C)It must be practiced only during an economic downturn situation.
D)It involves avoiding any alterations with the brand's existing position.
E)It is aimed to stem a decline in sales or counter stagnant sales.

Question

Quizplus · Accepted Answer

Repositioning is typically aimed at countering a decline in sales or stagnant sales. It involves altering the brand's existing position in the market to appeal to a new customer segment or to differentiate from competitors. It is not necessarily tied to a monopolistic market structure or a particular economic situation. In fact, companies may choose to reposition during times of economic growth to capitalize on new opportunities.

Which of the Following Is True of Repositioning