_____ relates to the image of a product and or brand relative to competing products or brands.
A)Segmentation
B)Positioning
C)Neuromarketing
D)Branding
E)Merchandising

Question

Quizplus · Accepted Answer

Positioning relates to how a product or brand is perceived in comparison to competing offerings in the market. It involves creating a unique image or identity for the product or brand that sets it apart from others and appeals to the target audience. Segmentation refers to dividing the market into groups of consumers with similar needs and characteristics, while neuromarketing is a field that uses neuroscience to understand consumer behavior. Branding refers to the process of creating and managing a brand, and merchandising relates to promoting and selling products in a retail setting.

_____ Relates to the Image of a Product and or Brand