The use of comparative advertising has become increasingly more common. Which of the following positioning strategies does this reflect?
A)Positioning by product user
B)Positioning by product class
C)Positioning by competitor
D)Positioning by price/quality
E)Positioning by cultural symbol

Question

Quizplus · Accepted Answer

The use of comparative advertising reflects the positioning strategy of positioning by competitor. Comparative advertising involves directly comparing one's product or service to that of a competitor, with the aim of positioning it as superior in some way. This strategy is often used to gain market share from a competitor or to differentiate one's product from others in the same category.

The Use of Comparative Advertising Has Become Increasingly More Common