Which of the following marketing mix elements is best referred to as a bundle of benefits or values that satisfies the needs of consumers?
A)Price
B)Promotion
C)People
D)Product
E)Process

Question

Quizplus · Accepted Answer

Product is the marketing mix element that refers to a bundle of benefits or values that satisfies the needs of consumers. It includes the physical attributes, features, packaging, branding, and other elements that add value to the product for the consumer.

Which of the Following Marketing Mix Elements Is Best Referred