Which of the following is true of a promotional pull strategy?
A)It involves spending very little money on advertising.
B)Its goal is to create demand among consumers.
C)It is synonymous to trade advertising.
D)Its promotional efforts are directed toward retailers.
E)Its promotional efforts are directed toward wholesalers.

Question

Quizplus · Accepted Answer

A promotional pull strategy is directed towards consumers, with the goal of creating demand for a product. This is typically achieved through advertising and promotional activities that are aimed at building brand awareness and generating interest in the product among potential customers. It is the opposite of a push strategy, which is directed towards retailers and wholesalers, with the goal of getting them to stock and promote the product.

Which of the Following Is True of a Promotional Pull