The marketing mix variable that deals with what a consumer must give up in order to purchase a product or service is _____.
A)packaging
B)price
C)promotion
D)distribution
E)production

Question

Quizplus · Accepted Answer

Price is the marketing mix variable that deals with what a consumer must give up in order to purchase a product or service. It refers to the amount of money a customer is willing to pay in exchange for the value provided by the product or service.

The Marketing Mix Variable That Deals with What a Consumer