The meaning a consumer attributes to a product or brand and what he or she experiences in purchasing it is known as:
A)functional utility.
B)product quality.
C)brand extension.
D)product symbolism.
E)product utility.

Question

Quizplus · Accepted Answer

The meaning a consumer attributes to a product or brand, and the experiences associated with purchasing it, is commonly referred to as product symbolism. This includes the symbolic and emotional benefits that the product or brand offers, and can play a significant role in a consumer's decision-making process.

The Meaning a Consumer Attributes to a Product or Brand