When Coca-Cola targeted end consumers across the global market with the ad campaign that they should "Taste the Feeling" to remind consumers that drinking a Coca-Cola makes everyday moments more special, it was using a
A)promotional pull strategy.
B)promotional push strategy.
C)trade advertising.
D)price/quality positioning.
E)direct selling.

Question

Quizplus · Accepted Answer

The "Taste the Feeling" ad campaign is a classic example of a promotional pull strategy, which aims to create consumer demand for a product by generating buzz and interest among end consumers. In this case, Coca-Cola is trying to remind consumers of the emotional benefits of drinking a Coca-Cola, positioning the product as an essential part of everyday moments. By emphasizing the brand's emotional appeal, Coca-Cola hopes to encourage consumers to actively seek out and purchase their products.

When Coca-Cola Targeted End Consumers Across the Global Market with the Ad