Which of the following best describes selective-demand advertising?
A)It focuses on creating demand for a specific company's brands.
B)It is done by retailers or local merchants to encourage consumers to shop at a specific store, use a local service, or patronize a particular establishment.
C)It focuses on creating demand for an entire industry.
D)It focuses on targeting individuals who buy or influence the purchase of industrial goods or services for their companies.
E)It is one of the four Ps of the marketing mix.

Question

Quizplus · Accepted Answer

Selective-demand advertising is focused on creating demand for a specific company's brands, products or services. It aims to differentiate a particular brand from its competitors in the market and promote its unique features and benefits to attract the target audience. This type of advertising is typically used by established brands to reinforce their brand image and maintain their market share.

Which of the Following Best Describes Selective-Demand Advertising