The Primary Goal of an Integrated Marketing Communications Program Is

The primary goal of an integrated marketing communications program is to

A) have a company's entire marketing and promotional activities project a consistent, unified image to its customers.
B) control all facets of a product's distribution.
C) communicate with customers primarily through mass-media advertising.
D) have complete control over all the channel partners in the distribution channel and to slow down the rate of diffusion of a new product among the customers.
E) create a strong distribution network, via marketing, that is capable of destabilizing any competition.