Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media.At the same time, Ultra-Long runs a sweepstakes contest for its customers.To enter the contest, customers have to fill out a $1-off coupon.Through the use of IMC, Ultra-Long is hoping to primarily create _____ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.
A)brand evangelism
B)brand dilution
C)brand language
D)brand identity
E)brand repositioning

Question

Quizplus · Accepted Answer

The combination of the name, logo, symbols, design, packaging, and performance of the product creates the brand identity. Through IMC, Ultra-Long hopes to primarily create a strong brand identity for its new product, which will differentiate it from its competitors and attract and retain customers. The sweepstakes contest and advertising campaign are tactics used to reinforce the brand identity and communicate its value to potential customers.

Ultra-Long Deodorant's Tagline Is "Timely Strength for the Match of Life