Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?
A)advertising
B)personal selling
C)sampling
D)couponing
E)door-to-door selling

Question

Quizplus · Accepted Answer

Advertising allows a firm to reach a large consumer audience through various channels such as TV, radio, print, and social media at a relatively lower cost per contact compared to personal selling or door-to-door selling. Additionally, advertising allows for the creation of a symbolic image or appeal for a new brand through strategic messaging and creative visuals.

Which Promotional Mix Element Would Best Suit a Firm That