Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media?
A)advertising
B)branding
C)packaging
D)publicity
E)sales promotion

Question

Quizplus · Accepted Answer

Advertising is the only element of the promotional mix that involves paid communication through mass media with an identified sponsor. Branding refers to creating a unique image and personality for a brand, packaging is the physical container for the product, publicity is unpaid media coverage, and sales promotion is short-term incentives to encourage immediate sales.

Which of the Following Elements of the Promotional Mix Is