Montblanc uses classic design, a distinctive brand name, a focused distribution strategy to exclusive retailers, and celebrities in its advertising to position its watches as high-quality, high-status products. This is an example of a(n) ______________________ approach.
A)direct marketing
B)mobile marketing
C)integrated marketing communications
D)old generation marketing
E)mass media

Question

Quizplus · Accepted Answer

Montblanc's strategy incorporates multiple elements of marketing communication such as advertising, personal selling, and public relations to create a consistent and cohesive brand image. This approach is referred to as integrated marketing communications.

Montblanc Uses Classic Design, a Distinctive Brand Name, a Focused