A local newspaper published an article about Pluto Inc.'s latest line of shoes.The shoes were made with used clothing sourced from households across the country.The article also included select photographs and offered consumers a "sneak peek" into the manufacturing process.This form of nonpersonal marketing communication is known as
A)sales promotion.
B)digital marketing.
C)personal selling.
D)public relations.
E)publicity.

Question

Quizplus · Accepted Answer

The article in the local newspaper featuring Pluto Inc.'s latest line of shoes with select photographs and a "sneak peek" into the manufacturing process is an example of publicity, which is a form of nonpersonal marketing communication that involves generating media attention and coverage for a product or brand.

A Local Newspaper Published an Article About Pluto Inc