Which of the following statements describes a disadvantage of publicity?
A)Publicity is expensive to implement as it is directly paid for and run under identified sponsorship.
B)Publicity has relatively low credibility.
C)Publicity is not always under the control of an organization and is sometimes unfavorable.
D)Publicity is not useful with a market segmentation strategy.
E)Publicity makes a market aggregation strategy ineffective.

Question

Quizplus · Accepted Answer

Publicity can be unpredictable and may not always present an organization in a positive light. This lack of control can be a disadvantage as negative publicity can harm the reputation of a company.

Which of the Following Statements Describes a Disadvantage of Publicity