Which of the following statements accurately describes how personal selling differs from advertising?
A)Unlike advertising, personal selling does not result in direct sales.
B)Unlike advertising, personal selling can be tailored to meet customers' specific needs.
C)Unlike advertising, personal selling can attract mass attention.
D)Unlike advertising, personal selling tends to have a lower cost per individual.
E)Unlike advertising, personal selling does not provide accurate feedback.

Question

Quizplus · Accepted Answer

Personal selling involves one-on-one interaction between a salesperson and a potential customer. This allows for the salesperson to customize their approach and presentation to meet the specific needs and preferences of the customer. Advertising, on the other hand, targets a larger audience and generally has a more standardized message that cannot be tailored to individual customers.

Which of the Following Statements Accurately Describes How Personal Selling