Which of the following is the final stage in the integrated marketing communications (IMC) planning process?
A)reviewing the marketing plan and situation analysis
B)determining the promotional budget
C)monitoring, evaluating, and controlling the promotional program
D)developing the integrated marketing communications program
E)determining the media strategy

Question

Quizplus · Accepted Answer

The final stage in the IMC planning process is monitoring, evaluating, and controlling the promotional program. This involves tracking the outcomes of the program and making any necessary adjustments to improve its effectiveness. The other options listed are all earlier stages in the planning process.

Which of the Following Is the Final Stage in the Integrated