Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?
A)It involves deciding the role of each promotional-mix element.
B)It involves determining the importance of each promotional-mix element.
C)It involves finding out the coordination between all of the promotional-mix elements.
D)It involves monitoring, evaluating, and controlling the promotional program.
E)It involves performing activities to implement the promotional program.

Question

Quizplus · Accepted Answer

The final stage of the IMC planning process involves monitoring, evaluating, and controlling the promotional program, which is necessary to ensure that objectives are being met and budgets are being used effectively. Choices A, B, C, and E are all stages that occur earlier in the IMC planning process.

Which of the Following Is True of the Final Stage